Concepedia

M.J.A. Vernooij

MV

2

Publications

146

Citations

2

H-Index

2003

Active since

Affiliations

Amsterdam University of Applied Sciences(Current)

M.J.A. Vernooij is an author at Amsterdam University of Applied Sciences specializing in customer satisfaction, business, and business analytics.

Top concepts

BusinessMarketingManagementBusiness AnalyticsCustomer SatisfactionService QualityBusiness StrategyConsumer ResearchCustomer RetentionMarketing Analytics

Publications per year

2003–2008

2

Publications

2

The implementation of customer profitability analysis: A case study

Erik M. van Raaij, M.J.A. Vernooij, Sander van Triest · Industrial Marketing Management · 2003 · 115 citations

Customer Profitability, Customer Satisfaction, Revenue Model +8

The impact of customer-specific marketing expenses on customer retention and customer profitability

Sander van Triest, Maurice J. G. Bun, Erik M. van Raaij et al. · Marketing Letters · 2008 · 31 citations · Full text

Marketing Analytics, Customer Satisfaction, Relationship Marketing +14

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