Melissa St. James - Concepedia

Author

Melissa St. James

Also Known As

M. St. James, Melissa James, Melissa St James, Melissa St. James

Publications

125

Citations

H-Index

Concepts

All Affiliations

Melissa St. James is an author at California State University, Dominguez Hills specializing in marketing, management, and content analysis.

#	Concept	H-Index	Publications	Citations
1	Management	2	2	79
2	Arts	1	1	14
3	Education	1	1	40
4	Public Health	1	1	39
5	Social Sciences	1	1	14

Melissa St. James

Publications

Citations

H-Index

Page 1

	Year	Citations
An alternate approach to developing a total celebrity endorser rating model using the analytic hierarchy process Cynthia L. Knott, Melissa St. James International Transactions in Operational Research Customer SatisfactionRanking AlgorithmDigital MarketingAhp Model ApproachGeneralizability Theory	2003	40
Factors influencing wine consumption in Southern California consumers Melissa St. James, Natasa Christodoulidou International Journal of Wine Business Research Cultural ConsumptionConsumer StudyConsumer ResearchSocial MarketingConsumer Culture	2011	39
Female Sports Celebrities Targeting Female Teenagers: A Content Analysis Of Magazine Advertising Melissa St. James Journal of Business & Economics Research (JBER) Magazine AdvertisingSocial PsychologySelf IdentityPopular CultureJournalism	2010	14

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