Bahman Hamzelu

Please explain why it happened! How perceived justice and customer involvement affect post co-recovery evaluations: A study of Iranian online shoppers

Ali Gohary, Bahman Hamzelu, Hamid Alizadeh · Journal of Retailing and Consumer Services · 2016 · 95 citations

Customer Experience, Customer Satisfaction, Online Customer Behavior +10

Understanding effects of co-creation on cognitive, affective and behavioral evaluations in service recovery: An ethnocultural analysis

Ali Gohary, Bahman Hamzelu, Lida Pourazizi et al. · Journal of Retailing and Consumer Services · 2016 · 43 citations

Social Identity, Behavioral Sciences, Service Recovery +12

A little bit more value creation and a lot of less value destruction! Exploring service recovery paradox in value context: A study in travel industry

Ali Gohary, Bahman Hamzelu, Lida Pourazizi · Journal of Hospitality and Tourism Management · 2016 · 39 citations

Customer Satisfaction, Service Recovery, Less Value Destruction +9

Modeling customer knowledge management to make value co-creation

Ali Gohary, Bahman Hamzelu · Business Information Review · 2016 · 29 citations

Customer Experience, Customer Satisfaction, Business Intelligence +17

Does involvement shapes consumers’ response to product failure?

Bahman Hamzelu, Ali Gohary, Salar Ghafoori Nia et al. · Asia Pacific Journal of Marketing and Logistics · 2017 · 10 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Study +18