Shi-Zhu Liang

Statistics

Publications

Citations

H-Index

Active since

2022

Affiliations

National Kaohsiung University of Science and Technology(Current)

Yang-En University

Shi-Zhu Liang is an author at National Kaohsiung University of Science and Technology specializing in marketing, consumer research, and interactive marketing.

ORCID

Top concepts

MarketingConsumer ResearchArtsTrustManagementCommunicationSocial InfluenceConsumer BehaviorPurchase IntentionInteractive Marketing

Publications per year

2022–2024

Publications

Effects of Celebrity–Product/Consumer Congruence on Consumer Confidence, Desire, and Motivation in Purchase Intention

Shi-Zhu Liang, Meng‐Hsiang Hsu, Tung‐Hsiang Chou · Sustainability · 2022 · 20 citations · Full text

Consumer Uncertainty, Digital Marketing, Consumer Motivation +26

Impact of AI Affordance on AI Adoption: The Mediating Role of Self-Monitoring and Uniqueness

Shi-Zhu Liang, Chun‐Ming Chang, Chiung-Hui Huang · International Journal of Human-Computer Interaction · 2023 · 20 citations

Artificial Intelligence, Ai Affordance, Mediating Role +27

Comprehensive Analysis of the Effect of Social Influence and Brand Image on Purchase Intention

Shi-Zhu Liang, Jia-Lu Xu, Echo Huang · SAGE Open · 2024 · 17 citations · Full text

Close Circles, Customer Satisfaction, Consumer Research +18

Psychological Factors Behind Innovation Adoption: Affordance Actualisation Model

Shi-Zhu Liang, Meng‐Hsiang Hsu, Weihong Chen · Journal of Computer Information Systems · 2022 · 12 citations

1–4 of 4