Concepedia

Mahmoud Allan

MA

Statistics

Publications

3

Citations

60

H-Index

3

Active since

2023

Affiliations

Al-Zaytoonah University of Jordan(Current)

Applied Science Private University

Middle East University

Mahmoud Allan is an author at Al-Zaytoonah University of Jordan specializing in marketing, marketing management, and supply chain alliances.

ORCID

Publications per year

2023–2024

3

Publications

3

The role of artificial intelligence in supply chain analytics during the pandemic

Heba Hatamlah, Mahmoud Allan, Ibrahim Abu-AlSondos et al. · Uncertain Supply Chain Management · 2023 · 39 citations · Full text

, , +8

Employing Metaverse Marketing Through Gaming And Its Impact On Customer Experience: Evidence From Multiple Online Gaming Platforms

Tareq N. Hashem, Firas A. Jamil, Mahmoud Allan et al. · 2023 · 11 citations · Full text

, , +12

The impact of digital marketing strategies on innovation: The mediating role of AI: A critical study of SMEs in the KSA market

Mohammed Aljabari, Sulaiman Althuwaini, Asma Bouguerra et al. · International Journal of Data and Network Science · 2024 · 10 citations · Full text

, , +13

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