Concepedia

Asma Bouguerra

AB

Statistics

Publications

1

Citations

10

H-Index

1

Active since

2024

Affiliations

Applied Science Private University(Current)

Asma Bouguerra is an author at Applied Science Private University specializing in marketing, marketing management, and artificial intelligence.

Publications per year

2024–2024

1

Publications

1

The impact of digital marketing strategies on innovation: The mediating role of AI: A critical study of SMEs in the KSA market

Mohammed Aljabari, Sulaiman Althuwaini, Asma Bouguerra et al. · International Journal of Data and Network Science · 2024 · 10 citations · Full text

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