Concepedia

Ernest Cyril de Run

EC

24

Publications

1.2K

Citations

18

H-Index

2006

Active since

Affiliations

Universiti Malaysia Sarawak(Current)

GIFT University

Swinburne University of Technology Sarawak Campus

Universiti Sains Malaysia

Victoria University of Wellington

Ernest Cyril de Run is an author at Universiti Malaysia Sarawak specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorCultureBusinessEducationCustomer SatisfactionEthnicityAdvertising

Publications per year

2006–2019

24

Publications

24

Private healthcare quality: applying a SERVQUAL model

Muhammad Mohsin Butt, Ernest Cyril de Run · International Journal of Health Care Quality Assurance · 2010 · 266 citations

Attitudes towards offensive advertising: Malaysian Muslims' views

Ernest Cyril de Run, Muhammad Mohsin Butt, Kim‐Shyan Fam et al. · Journal of Islamic marketing · 2010 · 127 citations

Beliefs about the Use of Instagram: An Exploratory Study

Hiram Ting, Wong Poh Ming Winnie, Ernest Cyril de Run et al. · International Journal of Business and Innovation · 2015 · 117 citations · Full text

Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product

Teck Weng Jee, Ernest Cyril de Run · Asia Pacific Journal of Marketing and Logistics · 2013 · 91 citations

Customer Satisfaction, Consumer Motivation, Consumer Study +17

Are we Baby Boomers, Gen X and Gen Y? A qualitative inquiry into generation cohorts in Malaysia

Hiram Ting, Tze‐Yin Lim, Ernest Cyril de Run et al. · Kasetsart Journal of Social Sciences · 2017 · 73 citations · Full text

Ethnicity, External Events, Population Science +18

Rows per page

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