Concepedia

Arslan Umar

AU

2

Publications

47

Citations

2

H-Index

2015

Active since

Affiliations

University of Technology Malaysia(Current)

Arslan Umar is an author at University of Technology Malaysia specializing in brand equity, customer satisfaction, and consumer research.

Top concepts

TrustBrandingBusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessMedia Marketing

Publications per year

2015–2017

2

Publications

2

Organization Culture and Open Innovation: A Quadruple Helix Open Innovation Model Approach

Shazia Parveen, Aslan Amat Senin, Arslan Umar · DergiPark (Istanbul University) · 2015 · 36 citations · Full text

The Mediating Relationship of Customer Satisfaction Between Brand Trust, Brand Social Responsibility Image with Moderating Role of Switching Cost

Arslan Umar, Rohaizat Bahrun · Advanced Science Letters · 2017 · 11 citations

Customer Satisfaction, Socially Responsible Product, Mediating Relationship +21

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