Concepedia

Rohaizat Bahrun

RB

1

Publications

11

Citations

1

H-Index

2017

Active since

Affiliations

University of Technology Malaysia(Current)

Rohaizat Bahrun is an author at University of Technology Malaysia specializing in brand equity, customer satisfaction, and consumer research.

Top concepts

TrustBrandingBusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessMedia Marketing

Publications per year

2017–2017

1

Publications

1

The Mediating Relationship of Customer Satisfaction Between Brand Trust, Brand Social Responsibility Image with Moderating Role of Switching Cost

Arslan Umar, Rohaizat Bahrun · Advanced Science Letters · 2017 · 11 citations

Customer Satisfaction, Socially Responsible Product, Mediating Relationship +21

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