Concepedia

Anna Blombäck

AB

12

Publications

677

Citations

10

H-Index

2005

Active since

Affiliations

Jönköping University(Current)

Lund University

Anna Blombäck is an author at Jönköping University specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingBrandingBrand EquityBrand StrategyBrand ManagementBrand DevelopmentBrand AwarenessMarketing Strategy

Publications per year

2005–2016

12

Publications

12

Challenging the importance of size as determinant for CSR activities

Anna Blombäck, Caroline Wigren · Management of Environmental Quality An International Journal · 2009 · 142 citations

Generalizability Theory, Small Business Economics, Data Science +20

The role of corporate brand image in the selection of new subcontractors

Anna Blombäck, Björn Axelsson · Journal of Business and Industrial Marketing · 2007 · 107 citations

Plant Orderliness, Consumer Research, Brand Strategy +18

Corporate identity manifested through historical references

Anna Blombäck, Olof Brunninge · Corporate Communications An International Journal · 2009 · 101 citations · Full text

Corporate Communications, Historical References, Corporate Strategy +16

Corporate heritage in CSR communication: a means to responsible brand image?

Anna Blombäck, Christina Scandelius · Corporate Communications An International Journal · 2013 · 83 citations

Corporate Heritage, Csr Credibility, Brand Strategy +23

The dual opening to brand heritage in family businesses

Anna Blombäck, Olof Brunninge · Corporate Communications An International Journal · 2013 · 82 citations

Brand Strategy, Family Businesses, Company History +16

Rows per page

1–5 of 12