Muhammad Zahid Nawaz

Role of Brand Love and Consumers’ Demographics in Building Consumer–Brand Relationship

Shahid Nawaz, Yun Jiang, Faizan Alam et al. · SAGE Open · 2020 · 59 citations · Full text

Consumer Research, Brand Strategy, Brand Love +19

Exploring mindful consumption, ego involvement, and social norms influencing second-hand clothing purchase

Muhammad Zahid Nawaz, Jashim Khan, Tao Meng · Current Psychology · 2022 · 45 citations · Full text

Abstract Second-hand Clothing, Behavioral Decision Making, Consumer Study +22

Gaming Avatar Can Influence Sustainable Healthy Lifestyle: Be Like an Avatar

Xuhui Wang, Asad Hassan Butt, Qilin Zhang et al. · Sustainability · 2020 · 42 citations · Full text

Quality Of Life, New Technologies, Avatar Animation +24

Users’ acceptance of innovative mobile hotel booking trends: UK vs. PRC

Tao Meng, Muhammad Zahid Nawaz, Shahid Nawaz et al. · Information Technology & Tourism · 2018 · 38 citations

Customer Satisfaction, Mobile Marketing, Mobile Commerce +14

Impact of Workforce Diversity Management on Employees’ Outcomes: Testing the Mediating Role of a person’s Job Match

Wenjing Li, Xuhui Wang, Md Jamirul Haque et al. · SAGE Open · 2020 · 33 citations · Full text

Mediating Role, Job Match, Education +19