Concepedia

Lee McGuigan

LM

9

Publications

382

Citations

9

H-Index

2012

Active since

Affiliations

California University of Pennsylvania(Current)

University of Pennsylvania

Western University

University of North Carolina at Chapel Hill

Lee McGuigan is an author at California University of Pennsylvania specializing in management, marketing, and digital marketing.

Top concepts

ManagementMarketingArtsConsumer ResearchDigital MarketingInteractive MarketingCommunicationConsumer CultureConsumer BehaviorBranding

Publications per year

2012–2023

9

Publications

9

An impulse to exploit: the behavioral turn in data-driven marketing

Anthony Nadler, Lee McGuigan · Critical Studies in Media Communication · 2017 · 86 citations

A Shoppable Life: Performance, Selfhood, and Influence in the Social Media Storefront

Emily Hund, Lee McGuigan · Communication Culture and Critique · 2019 · 72 citations

Customer Satisfaction, Social Media Users, Digital Marketing +26

Making data mining a natural part of life: Physical retailing, customer surveillance and the 21st century social imaginary

Joseph Turow, Lee McGuigan, Elena Maris · European Journal of Cultural Studies · 2015 · 56 citations

Digital Society, Engineering, Digital Marketing +26

Automating the audience commodity: The unacknowledged ancestry of programmatic advertising

Lee McGuigan · New Media & Society · 2019 · 51 citations

Marketing Analytics, Entertainment Marketing, Digital Marketing +20

Design choices: Mechanism design and platform capitalism

Salomé Viljoen, Jake Goldenfein, Lee McGuigan · Big Data & Society · 2021 · 50 citations · Full text

Computational Social Science, Engineering, Digital Platforms +13

Rows per page

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