Statistics
Publications
1
Citations
199
H-Index
1
Active since
2011
Affiliations
University of Mendoza(Current)
William H. MacElroy is an author at University of Mendoza specializing in customer engagement, customer community management, and customer relationship management.
Publications per year
2011–2011
1
1
How to Foster and Sustain Engagement in Virtual Communities
Constance Elise Porter, Naveen Donthu, William H. MacElroy et al. · California Management Review · 2011 · 199 citations
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