Concepedia

William H. MacElroy

WH

Statistics

Publications

1

Citations

199

H-Index

1

Active since

2011

Affiliations

University of Mendoza(Current)

William H. MacElroy is an author at University of Mendoza specializing in consumer engagement, customer satisfaction, and interactive marketing.

Top concepts

Publications per year

2011–2011

1

Publications

1

How to Foster and Sustain Engagement in Virtual Communities

Constance Elise Porter, Naveen Donthu, William H. MacElroy et al. · California Management Review · 2011 · 199 citations

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