António Pimenta da Gama

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Publications

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Active since

2011

Affiliations

Instituto de Artes Visuais, Design e Marketing(Current)

António Pimenta da Gama is an author at Instituto de Artes Visuais, Design e Marketing specializing in marketing strategy, business, and marketing management.

ORCID

Publications per year

2011–2012

Publications

An expanded model of marketing performance

António Pimenta da Gama · Marketing Intelligence & Planning · 2011 · 63 citations

Business, Marketing, Marketing Management +7

Marketing audits: The forgotten side of management?

António Pimenta da Gama · Journal of Targeting Measurement and Analysis for Marketing · 2012 · 18 citations · Full text

Business, Marketing, Marketing Management +12

A renewed approach to services marketing effectiveness

António Pimenta da Gama · Measuring Business Excellence · 2011 · 14 citations

Business, Marketing, Marketing Management +10

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