Concepedia

Indrila Goswami Varma

IG

Statistics

Publications

2

Citations

30

H-Index

2

Active since

2014

Affiliations

Institute of Public Enterprise(Current)

Indrila Goswami Varma is an author at Institute of Public Enterprise specializing in consumer research, brand development, and brand management.

Top concepts

ArtsCultureFashionBrandingMarketingManagementSpiritualityBrand StrategyCostume DesignBrand Management

Publications per year

2014–2022

2

Publications

2

Online Buying Behaviour of Homemakers in Western Suburbs of Mumbai and Social Media Influence

Indrila Goswami Varma, Ms. Rupa Agarwal · IOSR Journal of Business and Management · 2014 · 15 citations · Full text

Impact of spirituality on the conspicuous consumption of fashion consumers of generation Z: moderating role of dispositional positive emotions

Indrila Goswami Varma, Bhawana Chanana, Rambabu Lavuri et al. · International Journal of Emerging Markets · 2022 · 15 citations

Consumer Study, Social Psychology, Consumer Research +21

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