Concepedia
Statistics
Publications
3
Citations
260
H-Index
Active since
1950
Malcolm P. McNair is an author specializing in business, management, and marketing.
Top concepts
BusinessMarketingManagementBusiness HistoryBusiness StrategyConsumer ResearchDigital MarketingMarketing InsightsMarketing StrategyIntegrated Marketing
Publications per year
1950–1976
The Case Method at the Harvard Business School
Roland S. Vaile, Malcolm P. McNair, Anita C. Hersum · Journal of Marketing · 1955 · 203 citations
Empirical Case Study, Case-based Reasoning, Management +5
The evolution of retail institutions in the United States
Malcolm P. McNair, Eleanor May · Medical Entomology and Zoology · 1976 · 46 citations
Business History, Business, United States +2
Problems in Marketing
Kenneth R. Davis, Malcolm P. McNair, Harry L. Hansen · Southern Economic Journal · 1950 · 11 citations
Digital Marketing, Interactive Marketing, History Of Marketing +8
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