Concepedia
Statistics
Publications
1
Citations
12
H-Index
Active since
2017
Hafsa Abdul Hafeez is an author specializing in social media, customer satisfaction, and consumer research.
Top concepts
BusinessMarketingManagementSocial MediaCommunicationConsumer BehaviorConsumer ResearchPurchase IntentionCustomer SatisfactionInteractive Marketing
Publications per year
2017–2017
Impact of Social Networking Sites on Consumer Purchase Intention: An Analysis of Restaurants in Karachi
Hafsa Abdul Hafeez, Amir Manzoor, Faryal Salman · Journal of Business Strategies · 2017 · 12 citations · Full text
Customer Satisfaction, Online Customer Behavior, Social Media +13
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