13
Publications
986
Citations
12
H-Index
2017
Active since
Piotr Tarka is an author at Poznań University of Economics and Business specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorBehavioral Decision MakingPsychologySocial SciencesConsumer Decision MakingBusinessConsumer Culture
Publications per year
2017–2023
13
13
Piotr Tarka, Monika Kukar‐Kinney, Richard J. Harnish · Journal of Retailing and Consumer Services · 2021 · 118 citations · Full text
Behavioral Decision Making, Consumer Study, Social Psychology +19
Rows per page
1–5 of 13