Concepedia

Author

Anne‐Louise Morton

University of the Sunshine Coast

Also Known As

A. Morton, Anne‐Louise Morton, Morton, A.

4

Publications

24

Citations

2

H-Index

16

Concepts

All Affiliations

University of the Sunshine Coast
AM

About

Anne‐Louise Morton is an author at University of the Sunshine Coast specializing in brand management, behavioral decision making, and customer satisfaction.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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Management

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Culture

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Marketing

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Brand Building

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Anne‐Louise Morton

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1

Publications

14

Citations

1

H-Index

YearCitations

Champagne purchasing: the influence of kudos and sentimentality

Anne‐Louise Morton, Cheryl Rivers, Wendy Spinks

Qualitative Market Research An International Journal

2013

14

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