Concepedia

Anne‐Louise Morton

AM

1

Publications

14

Citations

1

H-Index

2013

Active since

Affiliations

University of the Sunshine Coast(Current)

Anne‐Louise Morton is an author at University of the Sunshine Coast specializing in brand management, behavioral decision making, and customer satisfaction.

Top concepts

CultureBrandingBusinessMarketingManagementAdvertisingBrand StrategyBrand ManagementConsumer CultureBrand Development

Publications per year

2013–2013

1

Publications

1

Champagne purchasing: the influence of kudos and sentimentality

Anne‐Louise Morton, Cheryl Rivers, Wendy Spinks · Qualitative Market Research An International Journal · 2013 · 14 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +21

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