Statistics
Publications
1
Citations
189
H-Index
1
Active since
2009
Affiliations
Johannes Gutenberg University Mainz(Current)
Kai Vollhardt is an author at Johannes Gutenberg University Mainz specializing in brand development, brand strategy, and brand equity.
Publications per year
2009–2009
1
1
Brand misconduct: Consequences on consumer–brand relationships
Frank Hüber, Kai Vollhardt, Isabel Matthes et al. · Journal of Business Research · 2009 · 189 citations
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