Melanie Hirsch

Politics – Simply Explained? How Influencers Affect Youth’s Perceived Simplification of Politics, Political Cynicism, and Political Interest

Desirée Schmuck, Melanie Hirsch, Anja Stević et al. · The International Journal of Press/Politics · 2022 · 83 citations · Full text

Communication Social Change, Political Process, Social Influence +26

Understanding the democratic role of perceived online political micro-targeting: longitudinal effects on trust in democracy and political interest

Jörg Matthes, Melanie Hirsch, Marlis Stubenvoll et al. · Journal of Information Technology & Politics · 2022 · 42 citations · Full text

E-participation, Political Process, Longitudinal Effects +19

Why Am I Getting This Ad? How the Degree of Targeting Disclosures and Political Fit Affect Persuasion Knowledge, Party Evaluation, and Online Privacy Behaviors

Alice Binder, Marlis Stubenvoll, Melanie Hirsch et al. · Journal of Advertising · 2022 · 33 citations · Full text

Digital Marketing, Targeted Advertising, Social Marketing +19

Reflective smartphone disengagement: Conceptualization, measurement, and validation

Jörg Matthes, Kathrin Karsay, Melanie Hirsch et al. · Computers in Human Behavior · 2021 · 26 citations · Full text

Deep-tissue localization of magnetic field hyperthermia using pulse sequencing

Felista L. Tansi, Wisdom O. Maduabuchi, Melanie Hirsch et al. · International Journal of Hyperthermia · 2021 · 22 citations · Full text