Concepedia
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Publications
1
Citations
113
H-Index
Active since
1983
Charles M. Pickett is an author specializing in advertising psychology, attitude toward advertising, and advertising persuasion.
Publications per year
1983–1983
Attitude-Toward-the-AD: Links to Humor and to Advertising Effectiveness
Betsy D. Gelb, Charles M. Pickett · Journal of Advertising · 1983 · 113 citations
Business, Marketing, Marketing Management +11
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