Statistics
Publications
5
Citations
190
H-Index
5
Active since
1962
Affiliations
University of Michigan(Current)
Benjamin Lipstein is an author at University of Michigan specializing in marketing, consumer theory, and consumer purchase behavior modeling.
Publications per year
1962–1970
5
5
The Dynamics of Brand Loyalty: A Markovian Approach
Frank Harary, Benjamin Lipstein · Operations Research · 1962 · 91 citations
Test Marketing: A Perturbation in the Market Place
Benjamin Lipstein · Management Science · 1968 · 32 citations
A Matrix Approach to Nonstationary Chains
Frank Harary, Benjamin Lipstein, George P. H. Styan · Operations Research · 1970 · 25 citations · Full text
A Mathematical Model of Consumer Behavior
Benjamin Lipstein · Journal of Marketing Research · 1965 · 24 citations
A Mathematical Model of Consumer Behavior
Benjamin Lipstein · Journal of Marketing Research · 1965 · 18 citations
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