Mi-Ra Lee

Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention

Mi-Ra Lee, Ronald J. Faber · Journal of Advertising · 2007 · 405 citations

Brand Memory, Brand Messages, Limited-capacity Model +17

The Effects of a Serious Game on Role-Taking and Willingness to Help

Wei Peng, Mi-Ra Lee, Carrie Heeter · Journal of Communication · 2010 · 211 citations

Online Gaming, Behavioral Decision Making, Social Psychology +29

Influence of cavity dimension and restoration methods on the cusp deflection of premolars in composite restoration

Mi-Ra Lee, Byeong‐Hoon Cho, Ho‐Hyun Son et al. · Dental Materials · 2006 · 164 citations

Mechanical Engineering, Composite Technology, Cavity Dimension +2

Psychological Characteristics of Internet Dating Service Users: The Effect of Self-Esteem, Involvement, and Sociability on the Use of Internet Dating Services

Mikyoung Kim, Kyoung‐Nan Kwon, Mi-Ra Lee · CyberPsychology & Behavior · 2009 · 56 citations

Customer Satisfaction, Social Psychology, Consumer Research +23

Working hours and depressive symptomatology among full-time employees: Results from the fourth Korean National Health and Nutrition Examination Survey (2007–2009)

Inah Kim, Hyunjoo Kim, Sinye Lim et al. · Scandinavian Journal of Work Environment & Health · 2013 · 55 citations · Full text