Concepedia

Amir Hetsroni

AH

Statistics

Publications

22

Citations

616

H-Index

15

Active since

2000

Affiliations

The Max Stern Yezreel Valley College(Current)

Ariel University

Yahoo (United Kingdom)

University of Haifa

Amir Hetsroni is an author at The Max Stern Yezreel Valley College specializing in social sciences, media studies, and communication.

Publications per year

2000–2019

22

Publications

22

The Relationship between Values and Appeals in Israeli Advertising: A Smallest Space Analysis

Amir Hetsroni · Journal of Advertising · 2000 · 81 citations

Business, Marketing, Marketing Management +14

The Use of Fine Art in Advertising: A Survey of Creatives and Content Analysis of Advertisements

Amir Hetsroni, Riva Tukachinsky · Journal of Current Issues & Research in Advertising · 2005 · 73 citations

Business, Fine Arts, Marketing +8

Television-World Estimates, Real-World Estimates, and Television Viewing: A New Scheme for Cultivation

Amir Hetsroni, Riva Tukachinsky · Journal of Communication · 2006 · 70 citations

Social Sciences, Communication, Communication Theory +10

Four Decades of Violent Content on Prime-Time Network Programming: A Longitudinal Meta-Analytic Review

Amir Hetsroni · Journal of Communication · 2007 · 45 citations

Social Sciences, Communication, Psychology +9

If You Must Be Hospitalized, Television Is Not the Place: Diagnoses, Survival Rates and Demographic Characteristics of Patients in TV Hospital Dramas

Amir Hetsroni · Communication Research Reports · 2009 · 37 citations

Social Sciences, Sociology, Health Communication +16

1–5 of 22