Concepedia

Laetitia Mimoun

LM

8

Publications

286

Citations

8

H-Index

2019

Active since

Affiliations

City, University of London(Current)

ESCP Business School

École de management de Lyon

École Supérieure des Sciences Économiques et Commerciales

Laetitia Mimoun is an author at City, University of London specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer CultureConsumer ResearchSocial SciencesSociologyInfertilityCommunicationSocial IdentityCustomer Satisfaction

Publications per year

2019–2023

8

Publications

8

Authenticating brand activism: Negotiating the boundaries of free speech to make a change

Olivier Sibai, Laetitia Mimoun, Achilleas Boukis · Psychology and Marketing · 2021 · 115 citations · Full text

Brand Strategy, Communication, Media Studies +22

Social Emotions and the Legitimation of the Fertility Technology Market

Laetitia Mimoun, Lez Trujillo Torres, Francesca Sobande · Journal of Consumer Research · 2021 · 45 citations · Full text

Fertility, Social Psychology, Reproductive Health +21

Chronic Consumer Liminality: Being Flexible in Precarious Times

Laetitia Mimoun, Fleura Bardhi · Journal of Consumer Research · 2021 · 36 citations

Behavioral Decision Making, Consumer Research, Social Sciences +16

Soldiers and superheroes needed! Masculine archetypes and constrained bodily commodification in the sperm donation market

Francesca Sobande, Laetitia Mimoun, Lez Trujillo Torres · Marketing Theory · 2019 · 24 citations

Value Theory, Consumer Research, Semen Analysis +25

Access-based customer journeys

Lez Trujillo Torres, Eda Anlamlier, Laetitia Mimoun et al. · Journal of the Academy of Marketing Science · 2023 · 24 citations · Full text

Customer Satisfaction, Management, Access-based Customer Journeys +6

Rows per page

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