Concepedia

Mari Ford

MF

2

Publications

24

Citations

2

H-Index

2019

Active since

Affiliations

University of Fort Hare(Current)

Mari Ford is an author at University of Fort Hare specializing in mobile devices, consumer behavior, and interactive marketing.

Top concepts

FintechBusinessMarketingManagementMobile DevicesOnline BankingService QualityCustomer ServiceMobile MarketingConsumer Behavior

Publications per year

2019–2020

2

Publications

2

Local and international celebrity endorsers’ credibility and consumer purchase intentions

Nyarai F. Nyamakanga, Mari Ford, Kim Viljoen · Acta Commercii · 2019 · 13 citations · Full text

Mobile phone banking: A comparative analysis of e-service quality and customer loyalty of banking applications and Unstructured Supplementary Service Data services

Darlington T. Chigori, Kim Viljoen, Mari Ford et al. · Journal of Economic and Financial Sciences · 2020 · 11 citations · Full text

Customer Satisfaction, Digital Marketing, Mobile Devices +19

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