Concepedia
Statistics
Publications
20
Citations
1.2K
H-Index
14
Active since
1978
Affiliations
Michigan State University(Current)
State University of Information and Communication Technologies
Barry R. Litman is an author at Michigan State University specializing in social sciences, media economics, and economics.
Publications per year
1978–2002
Predicting Success of Theatrical Movies: An Empirical Study
Barry R. Litman · The Journal of Popular Culture · 1983 · 406 citations
Humanities, Film Studies, Marketing +7
Predicting financial success of motion pictures: The '80s experience
Barry R. Litman, Linda S. Kohl · Journal of Media Economics · 1989 · 278 citations
Management, Marketing, Marketing Management +8
Does Advertising Clutter Have Diminishing and Negative Returns?
Louisa Ha, Barry R. Litman · Journal of Advertising · 1997 · 98 citations
Social Sciences, Communication, Marketing +13
The television networks, competition and program diversity
Barry R. Litman · Journal of Broadcasting · 1979 · 95 citations
Social Sciences, Communication, Competition Policy +13
An Economic Analysis of Daily Newspaper Performance
Barry R. Litman, Janet A. Bridges · Newspaper Research Journal · 1986 · 74 citations
Social Sciences, Business Economics, Economics +11
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