Ilaria Mancuso

Digital business model innovation in metaverse: How to approach virtual economy opportunities

Ilaria Mancuso, Antonio Messeni Petruzzelli, Umberto Panniello · Information Processing & Management · 2023 · 149 citations · Full text

Innovating agri-food business models after the Covid-19 pandemic: The impact of digital technologies on the value creation and value capture mechanisms

Ilaria Mancuso, Antonio Messeni Petruzzelli, Umberto Panniello · Technological Forecasting and Social Change · 2023 · 93 citations · Full text

Understanding the Purchasing Behavior of Consumers in Response to Sustainable Marketing Practices: An Empirical Analysis in the Food Domain

Ilaria Mancuso, Angelo Natalicchio, Umberto Panniello et al. · Sustainability · 2021 · 40 citations · Full text

Green Marketing, Consumer Study, Specific Brand +29

A Microfoundation Perspective on Business Model Innovation: The Cases of Roblox and Meta in Metaverse

Ilaria Mancuso, Antonio Messeni Petruzzelli, Umberto Panniello et al. · IEEE Transactions on Engineering Management · 2023 · 35 citations

Value creation in data-centric B2B platforms: A model based on multiple case studies

Ilaria Mancuso, Antonio Messeni Petruzzelli, Umberto Panniello · Industrial Marketing Management · 2024 · 28 citations · Full text

Engineering, Business-to-business Research, Business Intelligence +22