Statistics
Publications
4
Citations
707
H-Index
4
Active since
1991
Affiliations
University of Chicago(Current)
Roderick Martin is an author at University of Chicago specializing in pricing new products, economic performance measurement, and technology management.
Publications per year
1991–1997
4
4
Bundling--new products, new markets, low risk.
Gary D. Eppen, Ward Hanson, Roderick Martin · PubMed · 1991 · 497 citations
Roderick Martin · European Management Journal · 1997 · 104 citations
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