Mi Zhou

Mapping the Celebrity Endorsement of Branded Food and Beverage Products and Marketing Campaigns in the United States, 1990–2017

Mi Zhou, Srijith Rajamohan, Valisa E. Hedrick et al. · International Journal of Environmental Research and Public Health · 2019 · 28 citations · Full text

Agriculture, Marketing, Nutrition +14

How Branded Marketing and Media Campaigns Can Support a Healthy Diet and Food Well-Being for Americans: Evidence for 13 Campaigns in the United States

Tessa R. Englund, Mi Zhou, Valisa E. Hedrick et al. · Journal of Nutrition Education and Behavior · 2019 · 27 citations

Social Sciences, Health Promotion, Marketing +17

How have media campaigns been used to promote and discourage healthy and unhealthy beverages in the United States? A systematic scoping review to inform future research to reduce sugary beverage health risks

Vivica I. Kraak, Katherine Consavage Stanley, Paige Harrigan et al. · Obesity Reviews · 2022 · 21 citations · Full text

Social Sciences, Communication, Health Promotion +16

Protocol: Effectiveness of message content and format on individual and collective efficacy in reducing the intention to consume sugar-sweetened beverages

Mi Zhou, Deepti Chittamuru, Sandie Ha et al. · Contemporary Clinical Trials · 2022 · 13 citations · Full text

Social Sciences, Health Promotion, Nutrition +16

A mixed-methods study of American Millennials’ views about celebrity endorsement of foods and beverages

Mi Zhou, Vivica I. Kraak · Health Promotion International · 2021 · 11 citations

Business, Marketing, Social Psychology +17