Concepedia

Anupreet Kaur Mokha

AK

3

Publications

138

Citations

3

H-Index

2021

Active since

Affiliations

University of Delhi(Current)

Anupreet Kaur Mokha is an author at University of Delhi specializing in interactive marketing, management, and marketing.

Top concepts

BusinessMarketingManagementService QualityConsumer ResearchCustomer SatisfactionInteractive MarketingCustomer Relationship ManagementCustomer ServiceConsumer Behavior

Publications per year

2021–2022

3

Publications

3

Electronic customer relationship management (E-CRM), customer experience and customer satisfaction: evidence from the banking industry

Pushpender Kumar, Anupreet Kaur Mokha, Subash Chandra Pattnaik · Benchmarking An International Journal · 2021 · 91 citations

Customer Experience, Customer Satisfaction, Banking Industry +13

Examining the Interconnections Between E-CRM, Customer Experience, Customer Satisfaction and Customer Loyalty

Anupreet Kaur Mokha, Pushpender Kumar · Journal of Electronic Commerce in Organizations · 2021 · 28 citations · Full text

Customer Experience, Customer Satisfaction, Service Quality +15

Electronic Customer Relationship Management (E-CRM) and Customer Loyalty

Pushpender Kumar, Anupreet Kaur Mokha · International Journal of E-Business Research · 2022 · 19 citations · Full text

Relationship Marketing, Customer Satisfaction, Service Quality +14

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