Sanjay Guha

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Publications

Citations

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Active since

2017

Affiliations

Atal Bihari Vajpayee Indian Institute of Information Technology and Management(Current)

Indian Institute of Technology Bhilai

Sanjay Guha is an author at Atal Bihari Vajpayee Indian Institute of Information Technology and Management specializing in business, user delight, and market segmentation.

ORCID

Publications per year

2017–2019

Publications

Entrepreneurial marketing: an analytical viewpoint on perceived quality and customer delight

Prince Dubey, Naval Bajpai, Sanjay Guha et al. · Journal of Research in Marketing and Entrepreneurship · 2019 · 28 citations

Business, Marketing, Marketing Management +6

Classifying customer 'wow', 'aha', and 'cool' affect through arousal: a study on mobile users

Prince Dubey, Naval Bajpai, Sanjay Guha · International Journal of Electronic Marketing and Retailing · 2017 · 11 citations

Business, Marketing, Marketing Management +15

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