W. R. Pelton is an author at University of Manitoba specializing in customer satisfaction, brand development, and economics.
Top concepts
CultureFashionBrandingBusinessEconomicsMarketingManagementBrand StrategyConsumer ChoiceBrand Management
Publications per year
1972–1996
3
3
Jan-Willem Van De Velde, W. R. Pelton, Susan Turnbull Caton et al. · Journal Of Consumer Studies and Home Economics · 1996 · 15 citations
Customer Satisfaction, Consumer Study, Consumer Research +23
Rows per page
1–3 of 3