J. Lucy Lee

Sports brand positioning

J. Lucy Lee, Yukyoum Kim, June Won · International Journal of Sports Marketing and Sponsorship · 2018 · 38 citations

Business, Marketing, Marketing Management +16

The impact of CSR-linked sport sponsorship on consumers’ reactions to service failures

Daehwan Kim, Yongjae Ko, J. Lucy Lee et al. · International Journal of Sports Marketing and Sponsorship · 2019 · 31 citations

Business, Marketing, Marketing Management +16

Common Mistakes in Statistical and Methodological Practices of Sport Management Research

Yukyoum Kim, J. Lucy Lee · Measurement in Physical Education and Exercise Science · 2018 · 21 citations

Education, Quality Management, Marketing Analytics +11

Understanding motives and consumption behavior of sports NFT holders and non-holders: a case study of Kbollect

M. Park, J. Lucy Lee · International Journal of Sports Marketing and Sponsorship · 2024 · 18 citations

Social Sciences, Marketing, Marketing Management +8