Concepedia

Dwi Putra Buana Sakti

DP

2

Publications

37

Citations

2

H-Index

2019

Active since

Affiliations

University of Mataram(Current)

Dwi Putra Buana Sakti is an author at University of Mataram specializing in consumer research, management, and marketing.

Top concepts

MarketingManagementConsumer ResearchArtsTrustBrandingBusinessTechnologyAdvertisingBrand Equity

Publications per year

2019–2021

2

Publications

2

Integration of technology acceptance model and theory of reasoned action in pre-dicting e-wallet continuous usage intentions

Putu Laksmita Dewi Rahmayanti, I Gusti Ngurah Jaya Agung Widagda, Ni Nyoman Kerti Yasa et al. · International Journal of Data and Network Science · 2021 · 24 citations · Full text

Customer Satisfaction, Online Customer Behavior, Mobile Commerce +13

The halo effect of foreign brands on the misclassification of local brands

Sulhaini Sulhaini, Baiq Handayani Rinuastuti, Dwi Putra Buana Sakti · Management & Marketing · 2019 · 13 citations · Full text

International Marketing, Halo Effect, Consumer Research +21

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