Toni Schmidt

Predicting Selection and Activity in Television Genre Viewing

Robert P. Hawkins, Suzanne Pingree, Jacqueline C. Hitchon et al. · Media Psychology · 2001 · 65 citations

Social Sciences, Communication, Psychology +17

When Advertising and Public Relations Converge: An Application of Schema Theory to the Persuasive Impact of Alignment Ads

Toni Schmidt, Jacqueline C. Hitchon · Journalism & Mass Communication Quarterly · 1999 · 35 citations

Business, Marketing, Marketing Management +13

What Produces Television Attention and Attention Style?.

Robert P. Hawkins, Suzanne Pingree, Jacqueline C. Hitchon et al. · Human Communication Research · 2005 · 26 citations

Social Sciences, Communication, Psychology +12

If College Students Are Appointment Television Viewers ...

Suzanne Pingree, Robert P. Hawkins, Jacqueline C. Hitchon et al. · Journal of Broadcasting & Electronic Media · 2001 · 22 citations

Social Sciences, Communication, Audience Studies +12

POSITION-INDEPENDENT INTERACTION FOR LARGE HIGH-RESOLUTION DISPLAYS

Werner A. König, Hans‐Joachim Bieg, Toni Schmidt et al. · 2007 · 20 citations · Full text

Computing, Visualization, Human-computer Interaction +16