Concepedia

Tiffany Cooper

TC

Statistics

Publications

1

Citations

11

H-Index

1

Active since

1994

Affiliations

Charles Sturt University(Current)

Tiffany Cooper is an author at Charles Sturt University specializing in consumer research, consumer behavior, and preference modeling.

Top concepts

BiasMarketingManagementAdvertisingEngineeringReliabilityBrand StrategyConsumer ChoiceDecision TheoryBrand Management

Publications per year

1994–1994

1

Publications

1

THE RELIABILITY OF MDPREF TO SHOW INDIVIDUAL PREFERENCE

Christopher G. Marketo, Tiffany Cooper, Michael F. Petty et al. · Journal of Sensory Studies · 1994 · 11 citations

Consumer Uncertainty, Engineering, Behavioral Decision Making +24

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