Concepedia
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Publications
1
Citations
69
H-Index
Active since
2009
Agnes Ziegfeld is an author specializing in multinational marketing communications, international business, and brand management.
Publications per year
2009–2009
How do major European companies communicate their corporate identity across countries? - An empirical investigation of corporate internet communications
Chris Halliburton, Agnes Ziegfeld · Journal of Marketing Management · 2009 · 69 citations
Business, International Business, Marketing +16
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