Concepedia

Anna Zarkada

AZ

Statistics

Publications

8

Citations

496

H-Index

8

Active since

2012

Affiliations

Athens University of Economics and Business(Current)

GIFT University

Universiti Sains Malaysia

Cyprus University of Technology

Anna Zarkada is an author at Athens University of Economics and Business specializing in marketing, business, and organizational behavior.

Publications per year

2012–2024

8

Publications

8

The impact of attitude, subjective norms, and perceived behavioural control on managers’ intentions to behave ethically

Muhammad Kashif, Anna Zarkada, T. Ramayah · Total Quality Management & Business Excellence · 2016 · 149 citations · Full text

Business, Business Administration, Organizational Behavior +14

The moderating effect of religiosity on ethical behavioural intentions

Muhammad Kashif, Anna Zarkada · Personnel Review · 2017 · 123 citations · Full text

Management, Organizational Behavior, Social Psychology +12

Value co-destruction between customers and frontline employees

Muhammad Kashif, Anna Zarkada · International Journal of Bank Marketing · 2015 · 96 citations · Full text

Business, Marketing, Marketing Management +13

Customer aggression and organizational turnover among service employees

Muhammad Kashif, Anna Zarkada · Personnel Review · 2017 · 50 citations · Full text

Management, Human Resource Management, Organizational Behavior +13

Concepts and Constructs for Personal Branding: An Exploratory Literature Review Approach

Anna Zarkada · SSRN Electronic Journal · 2012 · 33 citations · Full text

Business, Marketing, Marketing Management +9

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