Md. Nekmahmud

Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation

Md. Nekmahmud, Mária Fekete‐Farkas · Sustainability · 2020 · 313 citations · Full text

Consumer Uncertainty, Green Marketing, Sustainable Development +20

Transforming consumers' intention to purchase green products: Role of social media

Md. Nekmahmud, Farheen Naz, Haywantee Ramkissoon et al. · Technological Forecasting and Social Change · 2022 · 279 citations · Full text

Green purchase and sustainable consumption: A comparative study between European and non-European tourists

Md. Nekmahmud, Haywantee Ramkissoon, Mária Fekete‐Farkas · Tourism Management Perspectives · 2022 · 208 citations · Full text

Digital Technology Adoption in SMEs: What Technological, Environmental and Organizational Factors Influence in Emerging Countries?

M. M. Hussain Shahadat, Md. Nekmahmud, Pejman Ebrahimi et al. · Global Business Review · 2023 · 178 citations

Innovation Adoption, Smes Sector, Education +21

Social Networks Marketing and Consumer Purchase Behavior: The Combination of SEM and Unsupervised Machine Learning Approaches

Pejman Ebrahimi, Marjan Basirat, Ali Yousefi et al. · Big Data and Cognitive Computing · 2022 · 90 citations · Full text

Marketing Analytics, Engineering, Digital Marketing +22