Mária Fekete‐Farkas

Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation

Md. Nekmahmud, Mária Fekete‐Farkas · Sustainability · 2020 · 333 citations · Full text

Management, Marketing, Marketing Management +15

Transforming consumers' intention to purchase green products: Role of social media

Md. Nekmahmud, Farheen Naz, Haywantee Ramkissoon et al. · Technological Forecasting and Social Change · 2022 · 315 citations · Full text

Business, Marketing, Marketing Management +14

Green purchase and sustainable consumption: A comparative study between European and non-European tourists

Md. Nekmahmud, Haywantee Ramkissoon, Mária Fekete‐Farkas · Tourism Management Perspectives · 2022 · 219 citations · Full text

Management, Marketing, Tourism Management +17

Digital Technology Adoption in SMEs: What Technological, Environmental and Organizational Factors Influence in Emerging Countries?

M. M. Hussain Shahadat, Md. Nekmahmud, Pejman Ebrahimi et al. · Global Business Review · 2023 · 210 citations · Full text

Management, Information Technology, Technology Management +16

Fintech Adoption Drivers for Innovation for SMEs in Indonesia

Deni Pandu Nugraha, Budi Setiawan, Robert Jeyakumar Nathan et al. · Journal of Open Innovation Technology Market and Complexity · 2022 · 162 citations · Full text

Management, Finance, Information Technology +17