Concepedia

Eric Mao

EM

5

Publications

111

Citations

5

H-Index

2021

Active since

Affiliations

Communication University of Zhejiang(Current)

Eric Mao is an author at Communication University of Zhejiang specializing in event marketing, advertising, and journalism.

ORCID

Top concepts

Publications per year

2021–2023

5

Publications

5

The impacts of academic stress on college students' problematic smartphone use and Internet gaming disorder under the background of neijuan: Hierarchical regressions with mediational analysis on escape and coping motives

Xiao Gu, Eric Mao · Frontiers in Psychiatry · 2023 · 43 citations · Full text

The structural characteristics of esports gaming and their behavioral implications for high engagement: A competition perspective and a cross-cultural examination

Eric Mao · Addictive Behaviors · 2021 · 26 citations · Full text

How live stream content types impact viewers’ support behaviors? Mediational analysis on psychological and social gratifications

Eric Mao · Frontiers in Psychology · 2022 · 17 citations · Full text

The effectiveness of event marketing in an attention economy: Findings from Twitch live-stream esports tournament events

Eric Mao · Journal of Media Economics · 2022 · 13 citations

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The influence of job search stress on college students’ addictive social media use: Seeking of social support and perceived social support as serial mediators and sense of coherence as a moderator

Eric Mao, Lishou Zhao · Frontiers in Psychology · 2023 · 12 citations · Full text

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