Statistics
Publications
38
Citations
4.8K
H-Index
26
Active since
1970
Paul F. Anderson is an author at Iowa State University specializing in engineering, business, and marketing.
Publications per year
1970–2020
38
38
Marketing, Strategic Planning and the Theory of the Firm
Paul F. Anderson · Journal of Marketing · 1982 · 466 citations
Marketing, Scientific Progress, and Scientific Method
Paul F. Anderson · Journal of Marketing · 1983 · 356 citations
On Method in Consumer Research: A Critical Relativist Perspective
Paul F. Anderson · Journal of Consumer Research · 1986 · 283 citations
Business, Marketing, Psychology +12
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