Concepedia

Yangzhi Jiang

YJ

Statistics

Publications

4

Citations

85

H-Index

4

Active since

2020

Affiliations

Louisiana State University(Current)

Yangzhi Jiang is an author at Louisiana State University specializing in marketing, communication, and social media.

Publications per year

2020–2025

4

Publications

4

A human touch and content matter for consumer engagement on social media

Hyojung Park, Yangzhi Jiang · Corporate Communications An International Journal · 2020 · 29 citations · Full text

Business, Marketing, Marketing Management +16

Mapping networks in corporate social responsibility communication on social media: A new approach to exploring the influence of communication tactics on public responses

Yangzhi Jiang, Hyojung Park · Public Relations Review · 2021 · 25 citations · Full text

Social Sciences, Communication, Communication Theory +14

Leveraging AI in CSR: How social-oriented chatbots influence Chinese consumers’ supportive actions via dialogic communication

Yangzhi Jiang, Yang Cheng, Yuan Wang · Public Relations Review · 2025 · 16 citations · Full text

Social Sciences, Communication, Marketing +15

The Effects of CSR Appeals and Message Sources on Consumer Responses to Branded Content on Instagram

Yangzhi Jiang, Hyojung Park · Journal of Interactive Advertising · 2021 · 15 citations · Full text

Business, Communication, Marketing +17

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