Concepedia

Hyojung Park

HP

Statistics

Publications

3

Citations

82

H-Index

3

Active since

2020

Affiliations

Louisiana State University(Current)

Hyojung Park is an author at Louisiana State University specializing in communication theory, social media marketing, and social media.

Publications per year

2020–2021

3

Publications

3

A human touch and content matter for consumer engagement on social media

Hyojung Park, Yangzhi Jiang · Corporate Communications An International Journal · 2020 · 29 citations · Full text

Business, Marketing, Marketing Management +16

Consumer empowerment in corporate social responsibility: the effect of participatory CSR on company admiration and word-of-mouth communications

Hyojung Park, Soo‐Yeon Kim · Corporate Communications An International Journal · 2021 · 28 citations · Full text

Social Sciences, Communication, Marketing +17

Mapping networks in corporate social responsibility communication on social media: A new approach to exploring the influence of communication tactics on public responses

Yangzhi Jiang, Hyojung Park · Public Relations Review · 2021 · 25 citations · Full text

Social Sciences, Communication, Communication Theory +14

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