Concepedia

Ajay Aluri

AA

6

Publications

418

Citations

6

H-Index

2011

Active since

Affiliations

West Virginia University(Current)

Oklahoma State University

Ajay Aluri is an author at West Virginia University specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementTourismCommunicationUser ExperienceConsumer ResearchCustomer SatisfactionInteractive MarketingHospitality Management

Publications per year

2011–2018

6

Publications

6

Using Machine Learning To Cocreate Value Through Dynamic Customer Engagement In A Brand Loyalty Program

Ajay Aluri, Bradley S. Price, Nancy McIntyre · Journal of Hospitality & Tourism Research · 2018 · 109 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +17

Mobile augmented reality (MAR) game as a travel guide: insights from Pokémon GO

Ajay Aluri · Journal of Hospitality and Tourism Technology · 2017 · 90 citations

Pokémon Go, Engineering, Mar Game App +22

The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement

Ajay Aluri, Lisa Slevitch, Robert E. Larzelere · International Journal of Contemporary Hospitality Management · 2015 · 81 citations

Customer Satisfaction, Digital Marketing, Online Communication +27

The Influence of Embedded Social Media Channels on Travelers’ Gratifications, Satisfaction, and Purchase Intentions

Ajay Aluri, Lisa Slevitch, Robert E. Larzelere · Cornell Hospitality Quarterly · 2015 · 78 citations

Customer Satisfaction, Tourist Experience, Digital Marketing +25

The influence of demographic factors on consumer attitudes and intentions to use RFID technologies in the US hotel industry

Ajay Aluri, Radesh Palakurthi · Journal of Hospitality and Tourism Technology · 2011 · 35 citations

Customer Satisfaction, Consumer Study, Consumer Research +26

Rows per page

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