Cheng-Yang Lai

Discovering influencers for marketing in the blogosphere

Yung-Ming Li, Cheng-Yang Lai, Ching‐Wen Chen · Information Sciences · 2011 · 122 citations

Computational Social Science, Viral Marketing, Social Media +6

Identifying influential reviewers for word-of-mouth marketing

Yung-Ming Li, Chia-Hao Lin, Cheng-Yang Lai · Electronic Commerce Research and Applications · 2010 · 118 citations

Marketing Analytics, Customer Review, Advertising +7

A social recommender mechanism for improving knowledge sharing in online forums

Yung-Ming Li, Tzu-Fong Liao, Cheng-Yang Lai · Information Processing & Management · 2012 · 50 citations

Computational Social Science, Group Recommenders, Social Media +13

A social appraisal mechanism for online purchase decision support in the micro-blogosphere

Yung-Ming Li, Cheng-Yang Lai · Decision Support Systems · 2013 · 40 citations

Online Customer Behavior, Social Media, Social Computing +12

Comparison of Primary Production Using in situ and Satellite-Derived Values at the SEATS Station in the South China Sea

Yung‐Yen Shih, Fuh‐Kwo Shiah, Chao‐Chen Lai et al. · Frontiers in Marine Science · 2021 · 22 citations · Full text

Environmental Monitoring, Engineering, Marine Chemistry +19