Concepedia

Bobbie Rathjens

BR

Statistics

Publications

2

Citations

58

H-Index

2

Active since

2023

Affiliations

University of Central Florida(Current)

Michigan State University

Bobbie Rathjens is an author at University of Central Florida specializing in marketing, affective appeals, and persuasive advertising appeals.

ORCID

Publications per year

2023–2024

2

Publications

2

Pet influencers on social media: The joint effect of message appeal and narrator

Lu Zhang, Wei Wei, Bobbie Rathjens et al. · International Journal of Hospitality Management · 2023 · 46 citations · Full text

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When Social Media Influencer Endorsement Backfires: Unpacking Fallout From Explicit Endorsements Across Brand Equity Levels

Bobbie Rathjens, Aili Wu, Lu Zhang et al. · Journal of Hospitality & Tourism Research · 2024 · 12 citations

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