Samer Al Hawari

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Publications

Citations

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Active since

2008

Affiliations

Samer Al Hawari is an author at Amman Arab University specializing in marketing strategy, relationship marketing, and customer relationship management.

Top concepts

BusinessMarketingManagementMarketing StrategyKnowledge ManagementBusiness IntelligenceCustomer SatisfactionInformation ManagementRelationship MarketingRelationship Management

Publications per year

2008–2008

Publications

Towards Customer Knowledge Relationship Management: Integrating Knowledge Management and Customer Relationship Management Process

Haroun Alryalat, Samer Al Hawari · Journal of Information & Knowledge Management · 2008 · 33 citations

Customer Experience, Customer Satisfaction, Relationship Marketing +12

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